I have a Games Press account which I like to browse through and when I see something interesting I can usually scroll down to the Video Games section of my RSS and find a regular gaming site that has reported on it for me to share. I haven't seen this reported on yet, probably because it's UK exclusive and I do not live there or follow gaming news sites from there.
So I just wanted to post pictures and say I am super jealous of UK people right now. Apparently there are only 5000 packs of these special Borderlands 2 Top Trumps cards being made and handed out to people who pre-order the game from a partnered "local indie UK store". I don't even care that I didn't know what that game was until I wiki'd it. I just want all the Borderlands 2 things.
Images are from their press release. Maybe they just haven't announced it for the US yet. Apparently this game exists here! Usually we get the Hero Clix versions of things though.